Influencers from different backgrounds such as musicians, professional athletes, car enthusiasts, and other individuals with followers that overlap with the iGaming audience can become valuable affiliate partners when managed effectively. Influencers – Online casino enthusiasts often have diverse interests, not limited to gambling-specific content, so collaborating with influencers from various domains can be an effective strategy to reach new potential players. The versatility of casino portals is highly valued by players, making them valuable as affiliate partners. Additionally, these portals may offer forums for addressing concerns and can act as intermediaries in resolving conflicts between players and casinos. Gamblers rely on these portals to access the latest news, reviews, and information about various types of bonuses. Additionally, they provide reviews of casinos, assessing their overall quality and trustworthiness.Ĭasino portals and review sites - Online casino portals serve as gateways to the world of online gambling and are often preferred as affiliate partners.

They cover topics such as which casinos offer the best bonuses, new game releases, and other related subjects. Sometimes streamers become bloggers – the next type of online gambling affiliates.īloggers - Many affiliates are bloggers who write about online gambling. Players who follow streamers on YouTube or Twitch develop a relationship with them through the gaming sessions they broadcast. Streamers - Some players stream videos of themselves playing popular games, such as slots. What are the most popular types of online gambling affiliates? Let’s run down the list:

Moreover, affiliate marketing offers transparency and measurability, allowing casinos to track performance metrics closely. Affiliates are responsible for attracting potential players to the providers' websites using various marketing strategies, such as advertising on social networks or blogs. The core of the affiliate program is that it allows affiliates to earn commissions by promoting gambling providers.

Slotegrator shares what types of affiliates help iGaming brands attract loyal players consistently.Īffiliate marketing is an essential part of an online casino’s marketing strategy, offering a profitable scheme for both the platforms and their partners. That’s where affiliate marketing comes in. Online casinos and sportsbooks require large amounts of consistent traffic to build a loyal base of players.

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